CPC Finance Process Flow (Internal)

Unlike fixed campaigns, a biddable (CPC) pricing model requires a new way to track & invoice ad revenue based on actual spend. As a result, a clear process for booking, billing, and invoicing Delivery Hero Ads ad spend is recommended, to minimize pain points down the line. 

Regional checklist for CPC billing:

1. Align with Regional Finance team early on

   Sync up with your Regional Finance teams ASAP during the planning phase to understand their WoW & review the Delivery Hero Ads end-of-month finance report, ensuring CPC billing and invoicing integrate seamlessly with their current Finance processes and tools e.g. SAP

2. Agree & implement the best booking process, and tools to support 

   Using Gsheets to log and track bookings should be avoided, due to manual error and additional resources needed to manage. Ask your Central contacts for details on what 3P tools are available for easy tracking.

3. Develop and align on a clear RACI, outlining ownership of each step in the booking, billing & invoicing process

4. Define a clear and transparent wallet management process for CPC bookings

   All wallet allocations and top-ups must be agreed in writing by CPG teams and advertisers, following standard agreement processes e.g. with PO or formal written email communication.